Don's Blog :Return to Blog
Why is BlackBerry Launching a Touch Phone?
The launch by RIM (re-named BlackBerry to coincide with its product brand) of a handset running its long-promised BB10 operating system took place this week. Okay, the big announcement and reveal of Alicia Keys (better keep this sentence going to keep the clean rating) as Global Creative Director was a week ago, but consumers and teardown labs couldn’t put their greasy fingers on the devices until a couple of days ago. That’s here in the RIM (sorry, BlackBerry) homeland of Canada. The US market will wait for another month and change.
Considering the video the veeps put out to tell BB developers they were much loved, I would not have been surprised if the first BB10 product had been branded “ZZ10” and the on-stage launch crew would have been sporting long beards. Kudos to the marketing team – Alicia Keys is a better choice and has some product shilling chops from selling prescription eyeware.
The central question is: Z10 or Q10? I have never used a BlackBerry (sadly my first “smart” phone was Windows CE which drove me to stick with iPhone ever since), but I have heard plenty from loyal users. Devoted BB aficionados must be asking, “Why are we left waiting for the physical keyboard on the Q10?” And they have reason to wonder.
To continue reading the article, click the link below:
This article was brought to you by http://www.engineering.com